We had the great pleasure of meeting Benji Hughes a few weeks ago, and he was all North Carolinan charm. What you may not know about Benji is that he used to compose advertising jingles, so we asked him to do one for us. This was all rather mean, really, as we could only rhyme 'Lipster' with 'hipster' and that sounded a trifle dumb.

In any event, game chap that he was, he sang the name of our web portal not long after happily playing along with a round of Marry, Shag, Push Off A Cliff and telling us that he would choose 'ladies' over 'beer' any day of the week. But more on that story later. For now, enjoy our inaugural Lipster jingle, which is the result of an afternoon spent fiddling in Garage Band with little (i.e. no) skillz.

Here it is:

Wooo, EXCITING.

Benji Hughes on the internets