Pharrell Makes Good Non-Musical Use of YouTube

By Rebecca Nicholson

Pharrell McDonalds

Now that YouTube's gone back to no-pop-promos basics - ie "this video is not available in your country, so be off with you to more illegal places" - it is good to see that the stars of music are still endeavouring to keep up a presence. Pharrell, in particular, has had a very good week. See:

1.Dancing for breakfast in McDonalds, while unimpressed Parisian ladies look on, quite clearly thinking, "oh le berk".

2.Having the mother of all wobblers about crowd safety. Fairy nuff, people are getting too close, but perhaps losing your rag in such a spectacular fashion isn't the way to win over a crowd?

Nevertheless, well and truly "viral", as they say.